With over 1.2 million subreddits and 430 million monthly active users in 2020, Reddit has successfully harnessed the power of community and become one of the top 10 most popular websites on the internet.Īs an example of Reddit’s power, it was traders on subreddit r/wallstreetbets that created the galactic share price rise in GameStop’s stock price, forcing halts in trading and causing short sellers betting against it to lose millions.Ĭontent on Reddit is curated by the community, who ‘upvote’ or ‘downvote’ posts and comments based on the perceived value they add to the conversation or thread. Self-described as “the front page of the internet”, the platform is divided into smaller topic-based communities called ‘subreddits’, often with their own customs, rules, lingo and moderators. Create and share new content that incorporates the subreddit’s lingo, submission format and in-jokes, and interact with users in an authentic way.įounded in 2005, Reddit is a community forum platform where registered users discuss and share everything from news and current affairs to shower thoughts and cat pictures. To successfully market on Reddit, marketers must research and understand the subreddit communities that are relevant to their brand.
However, Reddit differs significantly from other social media platforms in purpose, format and content and users are notoriously anti-marketing and advertising, meaning brands need to rethink a one-size-fits-all social media strategy.Ībove all, creative and engaging content is king. Social sharing platform Reddit presents brands with underused opportunities to reach engaged audiences and share or seed content.
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